Passive/agressive much?
This may be the strangest press release I’ve ever seen. Announcing a new site redesign and complaining about customers, all in one breath. Interesting approach.
NEW RIVERKINGS WEB SITE UPGRADE ANNOUNCED
(Southaven, MS) — Mississippi hockey fans can look forward to a new and improved RiverKings face gracing the World Wide Web soon after the final whistle curtains the end of the 2008-09 Central Hockey League season. The RiverKings have announced they will soon be unveiling a new-look web site at the team’s Internet address, www.riverkings.com.
“This is a very exciting time for us,” RiverKings Director of Business Operations Ab Mattice said. “We have made so much progress this year, both on the ice and off, and we feel this web site is the new face of that positive change.”
Fans can look forward to several features on the new web site, according to RiverKings Game Operations/Creative and Technical Development Coordinator Joey Thorsen, including easier navigation around the home page. “Our navigation pane will now be at the top of the site and we will have drop down menus from the top of the site. We’ve really tried to simplify everything and make sure you don’t have to search all over the page to find something.”
In addition to making the web site easier to move around, Thorsen says there will be some new features that fans will be able to enjoy, including video highlights. “We’re going to have embedded YouTube videos on the site, our intro video and game highlights from the last game, upcoming game commercials, and other video highlights exclusive only to the web site.”
While there will be several new features on the new-and-improved RiverKings.com, one of the sections of the web site not moving to the new location is that of a message board.
Mattice said long and hard deliberation was involved in the message board issue, but the negativity of some posters to the board in the end caused its elimination. “We had a core group of fans who really enjoyed using our message boards. Unfortunately, within that group there was a lot of negative and mean-spirited talk that ran the gamut of gossip about the players, coaches, and front office staff, and we felt it often interfered both with morale within the organization, with corporate partner relations in the community, as well as potential staff hirings and the general audience.”
Mattice said the most recent and blatant example of this interference came with the hiring of Head Coach Kevin “Killer” Kaminski last summer. “We feel like hiring Kevin is one of the best things this organization has done in a long time,” Mattice said. “However, it almost didn’t happen because of the presence of the message boards. Coach read the boards before coming and specifically asked us about the content of many of the postings. He did not want to be involved with an organization that had that level of negativity.”
Mattice continued, “Fortunately, we were able to allay his fears and when he arrived he found the opposite to be true: we have a great group of fans, a good office staff and some really stand-up guys on the team. But it wasn’t the first time that the message boards had created that kind of reaction.”
The exact date of the new web site release has not been determined, but it will occur shortly after the RiverKings have finished their playoff season. The team will make an announcement when the date has been officially determined and fans will not need to change any bookmarks they have, as the address will remain, www.riverkings.com.
Meanwhile, the season continues for the RiverKings in the midst of their run for the CHL Ray Miron President’s Cup. Game four of the Northern Conference finals against the Colorado Eagles will be tomorrow (Thursday) night at the DeSoto Civic Center in Southaven, starting at 7:05 PM. Individual game tickets are available through Ticketmaster and the DCC box office. For group tickets and other ticket information, contact the RiverKings offices at 662-342-1755 today!
The Mississippi RiverKings are supported by their community partners, season ticket holders, fans, and by program-related investments of the Maddox Foundation, an independent private foundation based in Hernando, Mississippi, to lessen the burden of the DeSoto County government by increasing the viability of the DeSoto Civic Center and promoting the long-term economic development of the community. The Foundation now uses the team in a variety of programs that increase investments in area charities and their causes.
Maybe I should file this one under the “How NOT to market your product” category.
Tags: RiverKings
Ok….
Takes all kinds of fans to keep a team in a non-traditional hockey market. Running fans off is bad for the team, but it makes small thinkers feel better, I guess.
Wow, I had no idea that teams in the minor leagues had so much shit to deal with from their owners/operators. I always figured minor league teams were owned by backassed Jimbos with no real big issues. Guess I was wrong. This entire team should flush and start over.
Some people just can’t handle power.
it’s so sad to see the Riverkings get themselves into this kind of mess. I hope they can get their image back.
With the Management(AB) that is curently in place will be the lose of fans 1st and if he is kept in place the team will come next. He has NO idea how to be a GM and Robin should open her eyes and put someone in that position that has knowledge on something besides jock washing and skate sharpeninig. THIS GUY IS A JOKE AS FAR AS A GM IS CONCERNED. I think he was a goog equipment manager to a point…..