Check out this write up about The Conversation Prism over at the PRSA.

You + Me + Mutual Value = <3

People aren’t lured into relationships simply because you cast the bait to reel them into a conversation.

Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fan page on Facebook or a group on LinkedIn. The dual definition of transparency serves very different forms of both genuine and hollow, separated by intent and impression. Relationships are measured in the value, action and sentiment that others take away from each conversation. Talking “at” or responding without merit, intelligence, or quality grossly underestimates the people you’re hoping to befriend and influence.

If participation were this simple, then perhaps everyone would excel as a social media “expert.”

Awesome read. Check it out here

There’s a URL that inspires confidence.

CHL Loyalty Rewards Program Launched Innovative Points Program Gives Fans a Chance to Get in the Game

(Tempe, Arizona) - The Central Hockey League introduced today a new program that will give fans something to cheer about with CHL Loyalty Rewards. The CHL has partnered with Robson Technologies Ltd. to create the new program that will give fans and companies the opportunity to earn, redeem and transfer points not only in the CHL’s program but within some of their other rewards programs that they are currently members of. The program’s online home is located at www.chlpoints.com.

“We feel we are offering an outstanding program to our fans,” said Duane Lewis, CHL Commissioner. “CHL Loyalty Rewards allows all teams to integrate in the everyday lives of people in their communities helping them come together with local businesses. It is a win-win for everyone.”
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People like this are the reason I’m addicted to tru TV.

Tonight Hernando High takes on Holly Springs at home! Come out and enjoy some great high school football, and the best high school band ever (ok, just a little biased)!

Cause I am so watching!

Enjoy the fantasy.