Check out this write up about The Conversation Prism over at the PRSA.

You + Me + Mutual Value = <3

People aren’t lured into relationships simply because you cast the bait to reel them into a conversation.

Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fan page on Facebook or a group on LinkedIn. The dual definition of transparency serves very different forms of both genuine and hollow, separated by intent and impression. Relationships are measured in the value, action and sentiment that others take away from each conversation. Talking “at” or responding without merit, intelligence, or quality grossly underestimates the people you’re hoping to befriend and influence.

If participation were this simple, then perhaps everyone would excel as a social media “expert.”

Awesome read. Check it out here